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fiftyplussurvey.com is a website developed and maintained by Brooks Adams Research with the aim of gaining an insight into the 50+ year-old market - the generation that has consistently defied early prophecies. Born of parents from the "Silent" generation and nurtured by stay-at-home moms, this generation has always seen its mission not as constructing a society, but of justifying, purifying, even sanctifying it.

Brooks Adams Research (BAR) is a full-service market research company.